Kevin Lane Keller

North Carolina · connectedBorn 1956

American business theorist

Studied at Duke University
Worked at Duke University

business theorist

Quotations with a citation

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.

In the libraries

Open Library A framework for marketing management · 2001 View library record ↗ Open Library Best Practice Cases in Branding · 2002 View library record ↗ Open Library Framework for Marketing Management · 2006 View library record ↗ Open Library Marketing management · 2008 View library record ↗ Open Library Strategic brand management · 1997 View library record ↗ Open Library Valuepack · 2006 View library record ↗

Read Kevin Lane Keller

Strategic brand management 1997 Find a copy Marketing management 2008 Find a copy A framework for marketing management 2001 Find a copy Framework for Marketing Management 2006 Find a copy Valuepack 2006 Find a copy Best Practice Cases in Branding 2002 Find a copy