Carolina QuotesIf the ideas of a ruling class were once the dominant (or hegemonic) ideology of bourgeois society, the advanced capitalist countries today are now a field of stylistic and discursive heterogeneity without norm. Faceless masters continue to inflect the economic strategies which constrain our existence, but they no longer need to impose their speech (or are henceforth unable to); and the postliteracy of the late capitalist world reflects not only the absence of any great collective project but also the unavailability of the older national language itself.
Fredric Jameson Carolinian
Source
Chapter 1: The Cultural Logic of Late Capitalism
- work
- Postmodernism: Or, The Cultural Logic of Late Capitalism (1991)
- year
- 1991
Cite this record
“If the ideas of a ruling class were once the dominant (or he…” Fredric Jameson. Carolina Quotes, record CQ-04C9B42DCA. https://carolinaquotes.com/quote/04c9b42dca
More from Fredric Jameson
Utopia is a spatial matter that might be thought to know potential change in fortunes in so spatialized a culture as the postmodern; but if this last is a dehistoricized and dehistorizing as I some times claim here, the synaptic chain that might lead the Utopian impulse to expression becomes harder to localize. Utopian representations knew an extraordinarily revival in the 1960's; if postmodernism is the substitute for the sixties and the compensation for their political failure, the question of Utopia would seem to be a crucial test of what is left of our capacity to imagine change at all.
What "late" generally conveys is rather the sense that something has changed, that things are different, that we have gone through a transformation of the life world which is somehow decisive but incomparable with the older convulsions of modernization and industrialization, less perceptible and dramatic, somehow, but more permanent precisely because more thoroughgoing and all-pervasive.
Theories of the postmodern - whether celebratory or couched in the language of moral revulsion and denunciation - bear a strong family resemblance to all those more ambitious sociological generalizations which, at much the same time, bring us the news of the arrival and inauguration of a whole new type of society, most famously baptized "postindustrial society"(Daniel Bell) but often also designated consumer society, media society, information society, electronic society, or high tech and the like. Such theories have the obvious ideological mission of demonstrating, to their own relief, that the new social formation in question no longer obeys the laws of classical capitalism, namely, the primacy of industrial production and the omnipresence of class struggle.