If you’re dealing with creative people, you should treat them like they make a difference. I often say that 95 percent of my assets drive out of the front gate every night, and it’s my job to make sure they come back the next day.
James Goodnight Carolinian
Source
Interview with Big Think, "Help Your Employees Help You"
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- Big Think interview
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“If you’re dealing with creative people, you should treat the…” James Goodnight. Carolina Quotes, record CQ-68393D5384. https://carolinaquotes.com/quote/68393d5384
More from James Goodnight
Everything that we do comes out of the minds of the people that work there. If you’re a knowledge company, then obviously the most important asset you have are the people that work there, the creative capital.
I think the job of the CEO is to help alleviate as much stress as possible on the people that work there.