Carolina QuotesIt was like a total revelation for me that a company could run like this, because I was used to these layers and bureaucracies and studies—the sort of paralysis that companies could get into—and Apple was totally different.
Tim Cook Connected to the Carolinas
Source
No citation is recorded for this quotation.
no citation recorded
Cite this record
“It was like a total revelation for me that a company could r…” Tim Cook. Carolina Quotes, record CQ-6CD19D8690. https://carolinaquotes.com/quote/6cd19d8690
More from Tim Cook
Steve was a genius and a visionary, and I've never viewed that my role was to replace him," said Cook. "Steve was an original. I've never really felt the weight of trying to be Steve. It's not my goal in life. I am who I am. I am focused on that. On being a great CEO of Apple.
I don't think that you're born with gut [instinct], a gut matures and gets better and better over time, the struggle that most people have is learning to listen to it. Figuring out how to access it in some way. What I found is that even thought I'm an engineer and an analytical person at heart the most important decisions I've made had nothing to do with any of that. They were always based on intuition. The Apple one [choosing to leave Compaq to take the job at Apple in 1998] is a prime example of that. I remember forming my list of pluses and minuses and I could not get the chart to work out the way I wanted it to. Because I wanted something to say this says I should go to Apple. But it would not. Nothing financially would do that, I talked to people I trusted, that knew me, and they said: 'This is not what you should do'. It wasn't so easy. People said, you're just crazy, you're working for the top PC company in the world, how could you even think of doing it, you've lost your mind. And yet that voice said, 'Go West young man, Go West'. And some times you just have to go for it.
We reject the excuse that getting the most out of technology means trading away your right to privacy. So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's in our care because we know it belongs to you.