We made it clear that we were different. We said that we would not take liquor and cigarettes, which was kind of an interesting position for a small [advertising] agency to come out with – starting out by saying who we weren’t interested in.
Barbara Gardner Proctor Carolinian
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“We made it clear that we were different. We said that we wou…” Barbara Gardner Proctor. Carolina Quotes, record CQ-70FE5FEA15. https://carolinaquotes.com/quote/70fe5fea15
More from Barbara Gardner Proctor
There was never any reason for me to succeed. I had no business experience, I had no capital, I had absolutely nothing but a strong gut feeling that I had something to say in this business, and nobody was going to tell me how to do it.
It was during the days of the black revolution, and they wanted me to do a ‘foam-in’ demonstration in the streets, with women running down the streets waving hair spray cans. I said I would never do that.
It became quite apparent to me that if I did not begin to control my own destiny, I was going to have it changed about every five minutes. So I took the time, energy, and expense to start my own agency.