Carolina QuotesIf radio news is to be regarded as a commodity, only acceptable when saleable, and only when packaged to fit the advertising appropriation of a sponsor, then I don't care what you call it — I say it isn't news.
Edward R. Murrow Carolinian
Source
No citation is recorded for this quotation.
- form
- speech
- work
- RTNDA Convention Speech (1958)
- year
- 1958
no citation recorded
Cite this record
“If radio news is to be regarded as a commodity, only accepta…” Edward R. Murrow. Carolina Quotes, record CQ-72C725C7CF. https://carolinaquotes.com/quote/72c725c7cf
More from Edward R. Murrow
When the politicians complain that TV turns the proceedings into a circus, it should be made clear that the circus was already there, and that TV has merely demonstrated that not all the performers are well trained.
The obscure we see eventually. The completely obvious, it seems, takes longer.
The sponsor of an hour's television program is not buying merely the six minutes devoted to commercial message. He is determining, within broad limits, the sum total of the impact of the entire hour. If he always, invariably, reaches for the largest possible audience, then this process of insulation, of escape from reality, will continue to be massively financed, and its apologist will continue to make winsome speeches about giving the public what it wants, or "letting the public decide."