American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.
Edward R. Murrow Carolinian
Source
Speaking as the Director of USIA, in testimony before a Congressional Committee (May 1963)
- form
- speech
- year
- 1963
Cite this record
“American traditions and the American ethic require us to be …” Edward R. Murrow. Carolina Quotes, record CQ-B70B83FBDA. https://carolinaquotes.com/quote/b70b83fbda
More from Edward R. Murrow
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