Carolina QuotesI don’t think business should only deal in commercial things. Business, to me, is nothing more than a collection of people. If people have values, then companies should.
Tim Cook Connected to the Carolinas
Source
CNBC: "Apple's Tim Cook shares a rule that leaders should live by" (26 June 2018)
- year
- 2018
Cite this record
“I don’t think business should only deal in commercial things…” Tim Cook. Carolina Quotes, record CQ-F43E014E6C. https://carolinaquotes.com/quote/f43e014e6c
More from Tim Cook
I don't think that you're born with gut [instinct], a gut matures and gets better and better over time, the struggle that most people have is learning to listen to it. Figuring out how to access it in some way. What I found is that even thought I'm an engineer and an analytical person at heart the most important decisions I've made had nothing to do with any of that. They were always based on intuition. The Apple one [choosing to leave Compaq to take the job at Apple in 1998] is a prime example of that. I remember forming my list of pluses and minuses and I could not get the chart to work out the way I wanted it to. Because I wanted something to say this says I should go to Apple. But it would not. Nothing financially would do that, I talked to people I trusted, that knew me, and they said: 'This is not what you should do'. It wasn't so easy. People said, you're just crazy, you're working for the top PC company in the world, how could you even think of doing it, you've lost your mind. And yet that voice said, 'Go West young man, Go West'. And some times you just have to go for it.
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