Carolina QuotesIt would seem essential to distinguish the emergent forms of a new commercial culture - beginning with advertisements and spreading on to formal packaging of all kinds, from products to buildings, and not excluding artistic commodities such as television shows (the "logo") and best-sellers and films - from the older kinds of folk and genuinely "popular" culture which flourished when the older social classes of a peasantry and an urban artisanat still existed and which, from the mid-nineteenth century on, has gradually been colonized and extinguished by commodification and the market system.
Fredric Jameson Carolinian
Source
Chapter 2: Theories of the Postmodern
- work
- Postmodernism: Or, The Cultural Logic of Late Capitalism (1991)
- year
- 1991
Cite this record
“It would seem essential to distinguish the emergent forms of…” Fredric Jameson. Carolina Quotes, record CQ-B2038705D1. https://carolinaquotes.com/quote/b2038705d1
More from Fredric Jameson
The last few years have been marked by an inverted millenarianism in which premonition of the future, catastrophic or redemptive, have been replaced by senses of the end of this or that (the end of ideology, art, or social class; the "crisis" of Leninism, social democracy, or the welfare state, etc., etc.,); taken together, all of these perhaps constitute what is increasing called postmodernism.
Theories of the postmodern - whether celebratory or couched in the language of moral revulsion and denunciation - bear a strong family resemblance to all those more ambitious sociological generalizations which, at much the same time, bring us the news of the arrival and inauguration of a whole new type of society, most famously baptized "postindustrial society"(Daniel Bell) but often also designated consumer society, media society, information society, electronic society, or high tech and the like. Such theories have the obvious ideological mission of demonstrating, to their own relief, that the new social formation in question no longer obeys the laws of classical capitalism, namely, the primacy of industrial production and the omnipresence of class struggle.
The success story of the word postmodernism demands to be written, no doubt in best-seller format; such lexical neoevents, in which the coinage of a neologism has all the reality impact of a corporate merger, are among the novelties of media society which require not merely study but the establishment of a whole new media-lexicological subdiscipline.