Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.
Tim Cook Connected to the Carolinas
Source
At Apple's 2013 Q1 earnings call (2013-01-23) — iPad sales had been increasing at the expense of Mac sales.
- year
- 2013
Cite this record
“Our base philosophy is to never fear cannibalization. If we …” Tim Cook. Carolina Quotes, record CQ-DA7F10F74E. https://carolinaquotes.com/quote/da7f10f74e
More from Tim Cook
"We believe that privacy is a fundamental human right." ** Source: Apple public statements on privacy (2020s)
When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.
It was like a total revelation for me that a company could run like this, because I was used to these layers and bureaucracies and studies—the sort of paralysis that companies could get into—and Apple was totally different.